Annyeong Pak Chik and Mak Chik!
Chik Chik is a gourmet burger and fried chicken eatery that specialises in Korean flavours. The logo design is derived from Hangul, or Korean alphabets. The logo pattern is paired with the chicken mascot to form a busy yet memorable identity reminiscent of the crowded streets of Seoul.
Playquarters worked with Chik Chik to develop a brand identity, positioning, art direction, menu, illustrations, packaging, photography, merchandise and environmental design.
Interior design by TSSBrunei.
