Championing a community of athletes
Dynamic Sports is an establishment the first of its kind in Brunei. Their goal is to champion a community of athletes to achieve better, greater results by providing a platform with a holistic approach to training equipments, accessories and facilities. These include gyms, a retail outlet and a café.
We built the brand based on community and empowerment. Our strategy was to approach the brand in an inclusive manner, devoid of any jargon, to make athletes of all stages feel welcome. The tagline “Keep Going!” and other encouraging messages are complemented with the positive enthusiasm of bright orange.
Playquarters worked with Dynamic Sports to develop a brand identity, positioning, art direction, packaging and environmental design.
Café interior design by Dimension Company.
