Live colourfully!
Brain Science is a neurofeedback training centre that caters to young children with conditions ranging from attention deficiency to hyperactivity to autism and more. The centre not only aims to provide support, it also hopes to increase awareness for these issues. In addition, Brain Science also offers brain training services to those who seek to enhance their brain performances.
The brand was designed to overcome the stigma of these conditions so that parents are more willing to open up and discuss issues regarding their children. The brand was built upon the values of positivity, empathy and inspiration.
The overall design resulted in a vibrant and approachable identity filled with bold colour, organic shapes and playful characters.
In collaboration with Liyana Hanif Design, Playquarters worked with Brain Science to develop a brand identity, positioning, art direction, illustrations and environmental design.
