Childhood at Little Woods
Formerly Bebeland, Little Woods is a shop that sells children and babies’ goods. The identity revolves around what life is like in the imaginary land of Little Woods surrounded by a few ‘Forest Friends’ and the diversity of trees and shrubs. The earthy colours of nature are complemented with vibrant accent colours. Whether you’re a grown-up or a child, a trip to Little Woods is never devoid of joy.
Playquarters worked with Little Woods to develop a brand identity, positioning, art direction, menu, illustrations, packaging, merchandise and environmental design.
