Where food and fun meet
Hungry Hippo is a cafe and playground hybrid that serves up pizza, waffles, local favourites, freshly brewed coffee and more.
The visual identity is a combination of food and fun, featuring diverse shapes and patterns derived from the playground and interior design. The soft pastel tones are colourful yet friendly to the eyes.
At the core of its identity lies the Hungry Hippo, the brand’s mascot. The hippo takes on a playful personality and is constantly seen munching on food, if not peeking in from the sides.
Playquarters worked with Hungry Hippo to develop a brand identity, positioning, art direction, menu, illustrations, packaging, merchandise and environmental design.
Interior design by Dimension Company.
