Right when you need it
Pocket is an all-in-one app that enhances the convenience of its users through multiple functions within one app, with an integrated wallet payment system at its core. In a landscape getting crowded with up and coming e-wallet apps, Pocket aims to differentiate itself by being the only app one requires for everyday needs.
Playquarters worked with Pocket to develop a brand identity, positioning, art direction, illustrations, interface design and marketing materials. The identity was developed in collaboration with Heartwrite and Pocket’s in-house design team.
The Helping Hand
Helpful, approachable and friendly, the visual identity features The Helping Hand - your friendly guide to assist you in navigating through the various features available in the app. The hand is accompanied by sparkles - a figurative way to convey positive moments. The copywriting takes a light-hearted and localised approach to cater to the target market.
