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The Fork is a burger joint made for the unapologetic, outspoken and irreverent. The logo design, derived from the interrobang, adds an extra layer of excitement and enthusiasm to the brand. It embodies the feeling of surprise - your eyes widen and nostrils flare - as you bite into a succulent piece of meat bursting with more than just flavour.
Playquarters worked with The Fork to develop a brand identity, positioning, art direction, menu, illustrations, packaging, merchandise and environmental design.
Interior design by Dimension Company.
